BodyBio is a science-backed wellness brand focused on supporting the body at its foundation—starting with gut health. Known for its clinical credibility and transparent ingredients, the brand centers on the gut-brain connection, helping improve energy, mental clarity, and overall balance. Rather than following trends, BodyBio simplifies complex health concepts into effective, everyday solutions that help people feel steady and perform at their best.
In my Campaigns class, my team created a hypothetical campaign for BodyBio’s Butyrate supplement. These are some of the ads we came up with.
Here is a link to the final presentation:
https://docs.google.com/presentation/d/1GoDkMqY_7T7Zds7waLlcZL_kapKm1KbkoA9VLaHqU2Q/edit?usp=sharing
Art created by my group mate, Rowena Snow.
This campaign was developed around the strategic insight that our target still desires to improve their health amidst their busy schedules and chaotic lives.