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  <url>
    <loc>https://www.pieperseetan.net/home</loc>
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    <lastmod>2026-04-28</lastmod>
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  <url>
    <loc>https://www.pieperseetan.net/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-27</lastmod>
    <image:image>
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  <url>
    <loc>https://www.pieperseetan.net/contact</loc>
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    <lastmod>2026-01-27</lastmod>
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  <url>
    <loc>https://www.pieperseetan.net/glossier-1</loc>
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    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/697196764447650fc04d0182/c02f7968-0c54-4a68-908f-01303c51a195/Screen+Shot+2026-04-21+at+9.45.38+AM.png</image:loc>
      <image:title>Glossier</image:title>
      <image:caption>the scent of one you love lingers. make it glossier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697196764447650fc04d0182/fa706023-5c64-41a5-aa6f-6e1dde4125cf/Screen+Shot+2026-04-16+at+9.47.11+AM.png</image:loc>
      <image:title>Glossier</image:title>
      <image:caption>Smells from ones wedding.</image:caption>
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  <url>
    <loc>https://www.pieperseetan.net/duolingo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-23</lastmod>
    <image:image>
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      <image:title>Duolingo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697196764447650fc04d0182/b10403be-fff1-4f45-9487-c3f07ed9ad84/Screen+Shot+2026-04-23+at+9.39.08+AM.png</image:loc>
      <image:title>Duolingo</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697196764447650fc04d0182/4524514f-a8c0-4c72-a1d7-df75da5ba693/Screen+Shot+2026-04-23+at+9.39.18+AM.png</image:loc>
      <image:title>Duolingo</image:title>
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  <url>
    <loc>https://www.pieperseetan.net/gallery</loc>
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    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697196764447650fc04d0182/a4d45858-a7ba-493c-be0b-6ef7e97af0ed/Screen+Shot+2026-04-28+at+8.24.01+AM.png</image:loc>
      <image:title>Bodybio</image:title>
      <image:caption>This mural brings “steady starts within” into the real world by turning internal health into something visual and relatable. The abstract design reflects both the complexity of the gut and the chaos of everyday life, while the line “Life is hard to digest” draws people in with a dual meaning. Placed on small businesses in high-traffic, wellness-focused neighborhoods, it blends in naturally as art, with a subtle butyrate mention to keep the message grounded in real benefit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697196764447650fc04d0182/82dfe843-ea02-4d0b-8949-08b1ad188023/Screen+Shot+2026-04-28+at+8.22.52+AM.png</image:loc>
      <image:title>Bodybio</image:title>
      <image:caption>This execution combines bold simplicity with cultural relevance, using a high-impact digital billboard along the Los Angeles Pride Parade route to deliver an unignorable message: “Life is hard to digest.” The minimal, striking design cuts through the noise, while the vertical, motion-based format allows the message to evolve and hold attention in a fast-paced, high-energy environment. Placed in West Hollywood where crowds gather and linger, it meets audiences in a moment of visibility, expression, and community—making the brand feel less like an ad and more like part of the experience, with a subtle nod to gut health that keeps the message grounded and memorable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697196764447650fc04d0182/a7afd8ad-47c7-4f65-a334-2b59e2751763/Screen+Shot+2026-04-28+at+8.23.11+AM.png</image:loc>
      <image:title>Bodybio</image:title>
      <image:caption>This execution combines bold simplicity with cultural relevance, using a high-impact digital billboard along the Los Angeles Pride Parade route to deliver an unignorable message: “Life is hard to digest.” The minimal, striking design cuts through the noise, while the vertical, motion-based format allows the message to evolve and hold attention in a fast-paced, high-energy environment. Placed in West Hollywood where crowds gather and linger, it meets audiences in a moment of visibility, expression, and community—making the brand feel less like an ad and more like part of the experience, with a subtle nod to gut health that keeps the message grounded and memorable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697196764447650fc04d0182/2f809ea7-a88e-4866-ab8d-2d7ec4ad7576/Screen+Shot+2026-04-28+at+8.23.01+AM.png</image:loc>
      <image:title>Bodybio</image:title>
      <image:caption>This execution combines bold simplicity with cultural relevance, using a high-impact digital billboard along the Los Angeles Pride Parade route to deliver an unignorable message: “Life is hard to digest.” The minimal, striking design cuts through the noise, while the vertical, motion-based format allows the message to evolve and hold attention in a fast-paced, high-energy environment. Placed in West Hollywood where crowds gather and linger, it meets audiences in a moment of visibility, expression, and community—making the brand feel less like an ad and more like part of the experience, with a subtle nod to gut health that keeps the message grounded and memorable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697196764447650fc04d0182/bf4f33ea-a554-4a05-9896-3e2b561d6456/Screen+Shot+2026-04-28+at+8.23.21+AM.png</image:loc>
      <image:title>Bodybio</image:title>
      <image:caption>This piece acts as the clean reset for the campaign—stripping everything back to a bold, unmistakable brand moment. The saturated blue background paired with the simple BodyBio mark creates a sense of clarity, calm, and confidence, reinforcing the idea of feeling steady from within. After more conceptual or emotionally driven executions, this functions as the anchor—making the brand instantly recognizable while letting the message land without distraction.</image:caption>
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